49ers to Get a Light Therapy ‘Recovery Room’

California-based Joovv Inc is the official light therapy partner of sports franchise San Francisco 49ers, highlighted by the Joovv ‘Recovery Room’ built adjacent to the team’s locker room.

Inside the locker room at Levi’s Stadium, players have access to a dedicated light therapy room for recovery immediately after games or practice. The San Francisco 49ers health and performance team started using Joovv products with players prior to the start of the 2019 season, and have since expanded its use in the team’s daily training and recovery routine, warranting an official team partnership.

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“Being from the belief that balance is the key to efficient and energetic movement, our daily use of Joovv products set our athletes up for success,” says 49ers director of functional performance Elliot Williams, in a release. “Light therapy allows us to provide a player’s body with an extremely valuable resource that is proven to support the body’s natural inflammation process, increase cellular regeneration and aid in sleep optimization, three main aspects of recovery that ensure our players are at their best for gameday.”

Joovv light therapy products provide users with the ability to choose between red light, near infrared light, or both. Joovv’s patented modular design features Recovery+ mode, delivering continuous red light and pulsed NIR light.

“We are excited to partner with a storied franchise like the 49ers, and we’re 100% committed to making the Joovv Recovery Room the best recovery experience in professional sports,” says Wes Pfiffner, director of marketing for Joovv, in a release. “Healthy light exposure is such an integral part of maximizing performance and recovery that we feel this is just the start of what’s possible. Our partnership signifies a new era and standard for how athletes perform and recover.”

from Sleep Review https://ift.tt/2FNqSSM