Proper Lands $9.5m in Funding to Launch ‘Holistic’ Sleeping Pills

Proper says its sleep coaching is provided by vetted, board-certified health and wellness coaches under the guidance of a clinical psychologist and behavioral sleep medicine specialist, reports New York Business Journal.

“Proper aims to help solve what the CDC has identified as a public health crisis – insufficient sleep — with a truly more holistic and personalized solution,” said founder and CEO of Nancy Ramamurthi. “Proper has combined the best of natural, safe, evidence-based sleep supplements with expert behavioral coaching, which consumers have not traditionally been able to access.  Now, thanks to the increasing popularity of telehealth, sleep coaching can be delivered online.”

bizjournals.com

from Sleep Review https://ift.tt/313bEzN